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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ W. Chan Kim,Renee Mauborgne

By: Kim,W Chan.
Contributor(s): Mauborgne,Renee.
Material type: materialTypeLabelBookPublisher: Boston: Harvard Business School Press, c2005Description: xv,240 p.; 24 cm.ISBN: 9781591396192.Subject(s): Management | Market segmentation | Product development | MarketsDDC classification: 658.8 KIM
List(s) this item appears in: Management:New Arrival
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Item type Current location Call number Status Date due Barcode
Permanent Reference Collection Permanent Reference Collection Reference Books Stack 658.8 KIM (Browse shelf) Not For Loan 7258
Lending Collection Lending Collection Lending Books Stack 658.8 KIM (Browse shelf) Available 22085

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