Marcus,Alfred A Big winners and big losers: the 4 secrets of long term business success and failure/ Alfred A. Marcus - New Jersey: Wharton School Publishing, c2006. - xxv,396 p.:ill.; 23 cm. ISBN: 0131451324 Subjects--Topical Terms: ManagementBusinessesSuccess in businessBusiness failure Dewey Class. No.: 658.409 MAR